Every Day is a Yay! by YouMatterStudios, 2023 - Present
Brand Development & Identity: Created comprehensive brand guidelines, logos, typography, and assets.
Web Design (Framer): Redesigned and implemented a fully customized website with Shopify e-commerce integration to boost engagement and merchandise sales, resulting in a 40% increase in user engagement.
Marketing Collateral Creation: Continued creation of cohesive marketing materials (social media, digital marketing content, live event graphics) to ensure consistent brand messaging and visual design.
Merchandise Design & Production: Designed branded merchandising and managed production, leading to $2k in revenue from a single event.
Project Management: Led multiple design projects from concept to execution under time constraints.
‘Secrets Inside the Little Flowers’ Film by Olivia Brown, 2024
Brand Development & Identity: Created comprehensive brand guidelines with customized assets.
Marketing Collateral Creation: Created pitch deck for the movie, leading to success with investors.
‘Art of Alchemy’ Film by Colin Parker, 2024
Brand Development & Identity: Created comprehensive brand guidelines, assets, and moodboards.
Marketing Collateral Creation: Created pitch deck for the movie, leading to success with investors.
Software Engineer @ Vail Systems: Chicago, IL, 2020 - 2024
UI/UX Design: Collaborated with a cross-functional team of designers and project managers to design user flows and interfaces focusing on intuitive navigation, clear messaging, and modern visuals.
Front-End Development (React, HTML/CSS, Typescript, SQL): Contributed to user-centric web applications.
Web Accessibility (WCAG Compliance): Led an initiative to improve accessibility scores by 20-50 points.
Graphic Design: Created all visuals and graphics for the marketing website, for a consistent, polished aesthetic.
Prototyping & Wireframing (Figma, Webflow): Designed and iteratively refined web applications and product features.
Data & Design Fellow @ iVenture Accelerator: Champaign, IL, 2019
Web Design (WordPress): Redesigned accelerator's website with modernized branding.
Branding & Identity Design: Created branding assets for various startup teams, including logos and marketing materials, while working closely with the teams to understand and implement their design needs.
Graphic Design(Adobe Suite): Designed all digital and print marketing materials, showcasing expertise in design tools and attention to visual consistency. Elevated our program's presence at major events, attracting significant attention.
Marketing Director @ Makergirl: Champaign, IL, 08/18 - 12/19
Brand Repositioning & Rebranding: Led a complete rebrand of the company, introducing a new creative direction that better reflected its mission and values which then contributed to stronger, more eye-catching advertising.
Marketing Materials Design (Adobe Creative Suite): Designed all marketing collateral to support the rebrand.
Creative Direction: Oversaw the overall creative direction of marketing campaigns, ensuring alignment with the company’s values and objectives, and used data analytics to more closely target audiences.
Leadership & Team Management: Directed a marketing team to implement rebranding across various channels.