Every Day is a Yay
OVERVIEW
"Every Day is a Yay!" is a slice-of-life show hosted by Jewel Ifeguni that empowers viewers to find the light in life lessons. Jewel reached out to me through my roommate who had recommended me to assist in creating the brand's graphics and I was so excited to dive in!
After exploring various font styles and design elements, and many iterations of designs, we landed on a logo that captivated us with both its visual appeal and functionality. It's charm aligns with the essence of Jewel's vision, evoking the sunshine and joy she hoped to bring to the brand. We had initially talked about the colors being bright and playful, and the lemon motif obviously led to the inclusion of yellows, accented with bright pinks.
STYLE GUIDE & PRODUCTS
YOUTUBE
MERCHANDISE
CONTINUED PROJECTS
I also created a website for the brand, complete with the ability to purchase print-on-demand merch via Printful.
